Barcelona Perfumery Congress 2025 – Creative Connections in Catalonia

Barcelona was buzzing this month as the fragrance world gathered for the 2025 edition of the Barcelona Perfumery Congress — and we were right there in the middle of it.

Our Group Creative Director, Emma Marchant, spent a couple of days catching up with some of our brilliant customers and partners including CPL Aromas, Synarome and Kao Corporation, as well as soaking up the latest ideas, innovations and industry trends. With a strong spotlight on both the Spanish and South American fragrance markets, there was plenty to get excited about, and lots of insight to bring home.

Emma also checked in with members of the British Society of Perfumers, who, despite a quiet year, are planning to return next year on a bigger and better stage. Together we proudly represent the UK fragrance scene and the shared sense of creativity and curiosity that brings us all together.

Of course, no trip to Barcelona is complete without a bit of local flavour — and there was just enough time for a visit to the Sagrada Familia, a few rays of sunshine down the streets of Eixemple, and a plate (or two) of perfect pan con tomate, with an ice cold glass of Albarino.

Events like BPC always remind us how vibrant, open and collaborative our industry is, and how important it is to keep conversations going across borders and disciplines.

If you’d like to hear more about what we saw and loved at BPC 2025, or if you’re working on something exciting and want to talk materials, trends or just bounce ideas around, we’d love to chat.