In honour of World Fair Trade Day on the 13th of May, let us look at Payan Bertrand’s strategy for ethical sourcing and key values. At Stort, we pride ourselves on our close relationships with all our principals, allowing us to give our customers full transparency of where their products come from.
The World Fair Trade Day is held to encourage members of the public to think about their purchases and make fairer, more ethical decisions. “Fair Trade” presents a vision of business that put people and planet before profit by prioritising trading partnerships that observe the human rights of all involved throughout the supply chain. This includes making sure that everyone is paid fairly, goods are sustainably sourced and that companies engage in supporting the fight against economic crisis, poverty, gender equality and climate change.
Although Payan Bertrand’s products don’t carry a Fair-Trade label, their Ethical Sourcing strategy falls in line with requirements for Fair Trade with understanding, transparency and patience making up their key values.
The main objectives for Payan Bertrand are:
- Strengthening and Capitalising on knowledge of their products and supply chain
- Getting involved in the supply chain
- Achieving close collaboration between internal departments to ensure sustainability
- Include sourcing as part of CSR policy
By visiting the source of production and developing relationships with key players in the supply chain, Payan Bertrand ensure security of purchasing and gain a better understanding of any product related challenges. Understanding these challenges is paramount to assisting the supply chains in the best way.
For example, major supplies of Ambrette Peru come directly from origin. Through visiting the source, Payan Bertrand were able to gain a better understanding of local issues and ensure that production methods comply with their environmental and social requirements.
Secondly, Payan Bertrand utilise various types of integration steps with the supply chain directed towards a responsible purchasing strategy. There is no “one-size fits all” strategy and specific circumstances may need adaptations.
Payan Bertrand also actively participates in an NRSC collective project surrounding Styrax Honduras production, aiming to improve the structure of the entire supply chain. This work extends through collaboration with the German Cooperation Agency (GIZ) and the Honduran Foundation for Agricultural Research (FHIA).
And a final example comes from partnership at the origin for Helichrysum Bosnia Herzegovina in order to tackle the scarcity issue of wild helichrysum and ensure good transition to organised production.