Making Scents of 2025 with Stort’s Essential Ingredients
31 January 2025

2025 is barely a month old, and is already looking like a seismic year. Our new century is hitting its own quarter life crisis and the fragrance industry needs to keep consumers captivated with a dynamic blend of nostalgia and innovation. We here at Stort continue to see a strong emphasis on sustainability, sensory escapism, and mood-enhancing scents and, as ever, are here to help you create the fragrances your market needs. The UK economy may be sluggish but the UK fragrance market has grown beyond its $2.34 billion valuation, with a projected CAGR of 1.72% through 2029. Let’s take a look at the top trends, and some of the ingredients available from Stort that can help you create high-quality, long-lasting, and ethically sourced fragrances.
Scent Trends

Next-Gen Gourmands
The gourmand category evolves beyond traditional vanillas and pastries, embracing more nuanced, sophisticated foodie elements. This year, matcha, green tea, fig, and caramelized nuts are key players, delivering a comforting yet elevated olfactory experience. Notable releases include Phlur’s Father Figure and Maison Margiela’s Matcha Meditation.
- Green Tea SFE – dsm-firmenich
- Neuzate – Bedoukian
- Fruits Sec – Synarome
- Prunella – dsm-firmenich

Solar Florals & Marine Blooms
Florals are moving towards bright, sun-drenched and oceanic interpretations, combining tropical white florals with mineral aquatic elements. The focus is on solar-infused notes that transport wearers to breezy coastlines and lush botanical landscapes. Fragrances like Tom Ford’s Soleil de Feu and Diptyque’s Eau Nabatiembody this radiant trend.
- Algenone – Synarome
- Terpirosa – Kao
- Hydrofleur – Bedoukian
- Seaweed Absolute – Payan Bertrand

Spiced Sensations & Mystical Woods
The demand for rich, spicy notes continues, driven by an interest in warm, transportive fragrances. Cardamom, saffron, and pink pepper create dynamic compositions, often paired with deep resins and rare woods. The inclusion of Middle Eastern influences persists, with oud, myrrh, and smoky accords gaining more prominence. Amouage Opus XIV and Le Labo Cedrat 37 showcase this evolution.
- Fleur de Cuir – Payan Bertrand
- Benzoin Laos Resinoid – Synarome
- Peated Grain SFE – dsm-firmenich
- Ambrettolide HC Supreme – ACS
- Orrisol – Bedoukian

Year-Round Warmth & Cozy Sensations
Warm, resinous compositions are no longer restricted to winter. Fragrances featuring ambers, vanilla, cashmere musks, and creamy sandalwood are designed for all seasons, providing a soft, skin-like feel. Releases such as Burberry Goddess Intense and Kayali Oudgasm highlight this trend.
- Ambroxan – Kao
- Eurovanillin Supreme – Borregaard
- Cashmere Musk – dsm-firmenich
- Sandalwood EO – Payan Bertrand

Radical Transparency & Ethical Innovation
As sustainability remains at the forefront, brands are focusing on full ingredient traceability and ethical extraction. Upcycled materials, biotech-created notes, and responsibly sourced naturals dominate the industry. Companies are reducing their carbon footprint with refillable packaging and low-impact extraction methods. Jil Sander’s Olfactory Series is an excellent example of this shift. Stort is proud to work with sustainable suppliers from across Europe and the world.
- Sustainable Sicilian Bergamots and Mandarins – Citroflor
- Naturals with the Indication Geographique trademark from Grasse – Payan Bertrand
- Jasmin and Tuberose Absolutes from Pakistan – E4L
- Eucalyptus and Lemongrass from South Africa – Ayanda

Creamy Comfort
Milky scents are a rising trend in 2025, offering a soft, cocooning feel with lactonic and rice milk notes. Often paired with tonka, sandalwood, and light musks, these fragrances create a creamy, comforting warmth. Notable releases like DS & Durga’s Pistachio Milk and Byredo’s Velvet Haze highlight this shift toward intimate, nurturing scents that blend gourmand and floral elements for a second-skin effect.
- Delta Lactones and Milk Lactone – ACS
- Lactone of Cis Jasmone – Bedoukian
- Eurovanillin Supreme – Borregaard
- Tonka Bean Absolute – dsm-firmenic
Looking Ahead
Fragrance in 2025, just like living in 2025, is all about bold contrasts—luxury with mindfulness, nostalgia with innovation, and comfort with creativity. From solar florals to creamy gourmands and spiced woods, we push boundaries while staying deeply personal. With sustainability, longevity, and high-impact formulas leading the way, 2025 is set to transform the way we wear and experience fragrance.
Ready to shape the future of scent? Email fandf@stortgroup.com for samples and further information on any of the ingredients above, or anything else in our portfolio. Let’s create something extraordinary together!